New digital identity and design system for the Swedish Football Association.

SvFF – Match page

UX and visual design lead in concepts for several websites during the time has grown into a multi-site platform.

Designing for mobile has been in focus to reach priority target groups and impact goals since day one. We have succeeded in increasing the amount of mobile users from an already high 60% to incredible 72%.

SvFF – Mobile views SvFF – icons

A digital identity on a large platform requires structure and documentation. In Figma I have built styleguides, frameworks and component libraries in an atom › molecule › organism structure.

SvFF – Figma library